Mothers' Day Promotion

We launched a Mothers' Day promotion during the weeks leading up to that special day.

The promotion consisted of three parts:

1) The Early Bird Special (announcement sent on April 19) - For each person who purchased a copy of Paris Insights – An Anthology before May 1st, we would send an e-document (complete with color photos) containing our description of three elegant places that the customer's special lady (mother, wife, girlfriend, or partner) would enjoy reading about or visiting in Paris. All the customer had to do was to forward the order confirmation message to us by e-mail within 24 hours after purchase.

2) Last Days of the Early Bird Special (announcement sent on April 26) - This was the same offer as above.

3) For Late Mother’s Day shoppers (announcement sent on May 5) - We sent a new announcement with a different incentive. If the book were purchased before May 9th, we would send an e-document (complete with color photos) of a promenade through a lesser-known garden destination in Paris.

For the promotions #1 and #2, we sent the announcement via Facebook and LinkedIn, as well as to people on our opt-in mailing list.

For promotion #3, we sent the announcement as above, as well as posting it on our Paris Insights blog.

In each promotion, we did not reveal exactly what the e-document contained, in order to maintain an air of mystery around the promotion.

Now that Mother's Day has past, we turn our focus to Father's Day. We have a new edition to promote for this holiday - our recently released Kindle edition!